And suddenly, there was PANTONE 18-1750 Viva Magenta—not a murmur, but a shout of euphoria and a new signal of strength, to guide us through the year 2023. PANTONE 18-1750 Viva Magenta is a shade descending from the red family, an animated red tone that welcomes anyone and everyone with the same verve for life and rebellious spirit.
